Pay Per Click (PPC) Management


PPC Marketing

Did you know that 98% of searchers don't look past Page 1 in Google?
  • As a certified Google Partner, we are well-versed in all things AdWords, and our clients get results.;
  • Our expert PPC team will boost your leads, increase your revenue, and help your business get traffic fast.

Paid Digital Marketing (PPC)

What is PPC Advertising?

PPC stands for Pay-Per-Click, and it’s an advertising model used to direct traffic to websites, in which an advertiser pays only when the ad is clicked.

Many business owners try to do this themselves and end up frustrated with high cost per clicks, low ROI, and general wastage. Getting the most out of your Pay Per Click (PPC) campaigns takes skills and experience. This is where BBS Africa steps in. We ensure that only certified digital marketing agency in nigeria marketing strategists and executives work on client PPC campaigns.

Advantages of Paid Digital Marketing via PPC

  • Take advantage of existing demand for your products & services.
  • Pay only for relevant traffic: limit by geography, days of the week, time-of-day, keywords, etc.
  • With well-written ad copy, reduce your number of dead leads.

Online Advertising Agency in Lagos Nigeria | BBS Africa

  • We make sure we understand your brand and objectives from the outset
  • A planned, more strategic approach – one shaped by data, fueled by creative thinking and proven by results
  • A marketing-qualified Account Manager acting on your behalf within the agency
  • We are target-driven and can help you to define those KPIs
  • Manage multiple platforms, including social media channels, AdWords, Bing, AdRoll, Display, YouTube, Microsoft, and much more.
  • We’re perceptive. We’ll adapt campaigns to suit you and provide you with exciting new opportunities and keep you conversant with the industry.
  • Our expertise in web design allows us to easily deploy conversion rate optimization opportunities to maximize you ROI.
  • Regular formal progress reporting and face-to-face reviews at pre-agreed intervals

PPC Platforms

Our PPC management service is built around your goals and objectives. Based on your objectives, we will build your campaign using a number of platforms, such as:

  • Google Adwords
  • Bing Ads
  • Instagram Ads
  • Facebook Ads
  • LinkedIn Ads
  • Twitter Ads
  • Adroll
  • YouTube

5-step Iterative Process for Paid Digital Marketing

1. Insight
We conduct an audit of your current campaigns and identify issues and wastage. This Insight phase helps to understand you as a client, your objectives, your sector, and your competitive landscape. At this phase, we also identify the areas and scope of opportunity and assesses whether the objectives set are realistic in relation to the information gathered.

2. Strategy
With input from technical, content and creative specialists, the strategists compile a bespoke strategy to meet your individual brief. Strategy should never be boiler plate in our view. This comprehensive strategy becomes the route map for all campaigns, propositions and activity to follow.

3. Foundations
The initial Insights phase we carry out will also identify any on-site issues which should be addressed before campaigns start running – issues which could hinder navigation, engagement or goal conversion. Issues which could affect your campaign’s bottom line performance if not attended to. These are agreed with you and worked on – either by us or your own in-house team if you prefer – within what we call the ‘Foundations’ stage. Launching without proving the foundations will inevitably affect your return on investment.

4. Implementation
We either rebuild, restructure or further build out your campaigns. Most clients use us on a retained basis to deliver the marketing campaigns in line with the strategies and plans we have created.

5. Continuous Optimisation, Testing & Idea Generation
Daily campaign management to maximize the budget and ROI. Ad, landing page and user journey testing also allows us to continually increase conversions. Our research and test data feeds new ideas for customer acquisition.

Video Advertising
Video Advertising
Increase Engagement through High Impact Video Advertising. Capture the attention of your target audience through high-impact video advertising. Reach your target audience through in-banner video advertising or leverage our PreRoll video capabilities. This sounds nice doesn't it? Lets get started.
PPC Remarketing
PPC Remarketing
PPC remarketing is a powerful and cost-effective piece of your PPC management strategy because your business can use to reach those who’ve already seen your website and re-engage them along with your brand & product. That's one major reason why we are digital marketing firm, because When it comes to engaging with your audience, one visit may not be enough- that’s where PPC remarketing comes in!
Social Advertising
Social Advertising
BBS Africa is still standing as one of the best social media agency in nigeria. Our social media advertising services have been helping our client generate immediate results on social media. We connect your products or services to thousands of people who may be interested in them. Our social media advertising services will allow you to leverage the most cost-effective and targeted form of advertising available today. Why not try us!
Display Advertising
Display Advertising
BBS Africa have been one of the best digital marketing agency in lagos Nigeria and we use digital display advertising to drive visitors to our client website that convert into sales leads for them. It usually works – when you use the right display advertising agency just like us at BBS Africa.
PPC Management Provided
Social Advertising Projects
Successful PPC Remarketings
Successful PPC Remarketings

Our Customers Say

We have had excellent feedback, sales and enquiries from the campaign considering it has only been live for 1 month, I would also like to add that our campaign manager (Richard Ubechu) has been extremely helpful, courteous, professional. We are hoping the campaign continues to increase profits.
Anthony Quinn MD
Anthony Quinn MD
Soil & Turf
Brilliant customer service and knowledge of the industry. I have used bbsafrica PPC Services for 3 years now which has helped considerably to grow our core direct business.
Jason Callow
Jason Callow
Estepona Golf
All, Great work here Richard, this personal touch and understanding is exactly what brought us to in the first place. Just yesterday, Martin in Newcastle, called me to say good things about the campaign as he now has a meeting with a large Loss Adjustor through them finding him on the internet so great to hear. Thanks for all your hard work.
Sales Manager
The bbsafrica PPC has done really well over the last couple of weeks. When the website went live, I had a call the next day about a new build in Southampton which I didn’t originally get as they decided to go for a cheaper quote, however the electricians they choose were awful. I will be making a start there tomorrow. Also I have done 6 call outs in the past 2 weeks. I have also in the last 2 weeks had 2 quotations which are pending from the website, these are commercial clients. (one I have done a motor install and should land this job too). Really really pleased so wanted to pass the thanks on.
Sam Stubbington
Sam Stubbington

Our Valuable Clients

The group at Bbsafrica has been BY FAR the best group of digital advertisers I have worked with. They are constantly staying up-to-date on the latest trends which helps significantly on any ecommerce site. They are friendly, provide prompt responses, and are willing to help in any way possible.