About BBS Africa

BBS Africa is an ISO 9001:2008 QMS certified full-service web development and software development located in Lagos, Nigeria.


Foundation of the Company

Hi, I’m Ubechu Richard.

I am a young entrepreneur, author and digital marketing consultant with a unique perspective on social networks, Web Design, SEO, PPC advertising and marketing analysis.

I have attended professional training at a local and international level. I met digital marketing in 2015, when Africa was still in the dark period of online marketing while I was studying for my undergraduate program at the University of Ife.

I have been using all the knowledge i have acquired as a digital marketing agency for business ever since then.

I started Bbsafrica.com (an Africa-based virtual online marketing agency) in 2015 to provide web strategy and implementation services for individuals, businesses, and organizations across industries, looking to fully leverage the internet to reach out to their customers.

Our clients recognize that the internet is an extremely powerful tool that can help skyrocket their businesses so they hire us every time.

We specialize in turning clicks into clients through social media marketing, search engine optimization, website design, pay per click advertising, consulting and training.

Our Mission


At BBS Africa, we have a single goal: Help business owners and marketing executives use technology and the Internet to measurably improve their marketing performance and ROI. This starts by accurately tracking every single advertising strategy – even if your only strategy is your company website. Tracking will provide you with never-before-seen insights about your business and will change the way you look at advertising and marketing forever. The data derived from tracking and the insights provided by Bbs Africa will allow you to eliminate ineffective advertising strategies and to quickly identify new marketing strategies that have the potential to help you cost-effectively grow your business. You’ll also see opportunities to get more output from strategies you already have – like your website. Bbs Africa has helped dozens of companies double, triple and even quadruple their website’s visit-to-lead conversion rates.

But accurate measurement and tracking (marketing analytics) is the foundation and the first step towards improving your marketing – and technology is driving continued advances in how much detail can be uncovered about your business.

Industries We Serve


Although nearly any type of business can leverage the Internet as a sales and marketing tool and benefit from accurate ad tracking and marketing measurement, business-to-consumer service-type businesses seem to benefit the most. Currently, BBS Africa’s clients come from almost every B2C service industry. If you invest in advertising OR have a website, BBS Africa can almost certainly help you measurably increase your performance. The performance increases we produce always exceed the investment in our service (duh!).

What We Hope You'll Take Away from Our Website


If you take only one thing away from our website, make it this – you can (dramatically) improve your advertising and marketing performance by more accurately tracking every single strategy you employ – even if your only strategy is your website.

When speaking to business owners and prospective customers, it’s quite common to hear them tell us that they already track everything by asking their prospective clients the infamous “How did you hear about us?” question. Hmmm. The problem with this approach is that the responses are inaccurate at best, and more often than not, downright misleading. Believe it – because we’ve tracked it and found that as many as 50% of the responses to that question are simply not true or accurate.

If you take only two things away from visiting our website, make the second take-away the simple fact that you should be doing whatever you can to increase your company’s visibility on search engines such as Google. It’s a real estate game. It’s like the board game Monopoly. Visit Google and enter a keyword or keyword phrase that you think someone would use to find a business in your industry. If you don’t see your business at least 2 times on the first page, you are losing potential customers to your competitors. Period. The Internet is perhaps the most powerful and cost-effective sales and marketing tool at your disposal.

Yet, few small and medium sized business owners are utilizing it to the fullest extent possible. Time and again we see companies treating their website and their Internet marketing strategy as an afterthought – and it’s easy to see why because this brave new world is quickly evolving in terms of advertising options and overall complexity.

And if you take three things away from visiting our website, think about this. How much would it cost you to bring onboard a full time employee – with proven online marketing and analytics expertise – to implement and manage your all of your marketing measurement efforts, online advertising programs and website? First of all, could you even find that person? How long would that search take? How long would it take to get that person up to speed? How long would it take before you could even tell if he or she was “the one”? With benefits, you’d be looking at a minimum of $8,000 – $10,000 per month and this does not include any of the technology or tools or pay-per-click budget or SEO budget that would be needed to actually achieve top performance.

The BBS Africa Sales Pitch


Our sales pitch is simple: We market your business as if it were our business. We provide a “do-it-for-me” service that will, without question, measurably improve your overall marketing ROI. We start by tracking every single marketing strategy you employ – even if your only marketing strategies are your website and referrals. Accurate tracking is the foundation of everything we do. Through tracking, we quickly begin to understand your business like you do – from an owner’s perspective.

Our tracking process uncovers never-before-seen insights about your business and your marketing. We use these insights, combined with our online marketing and website optimization expertise, to eliminate ineffective marketing strategies, drive more qualified visitors to your website and convert more visitors into leads and sales. We do all of this – essentially becoming your surrogate VP of marketing – for less than the cost of a single entry level employee!

Learn More - Attend A Seminar


If you are located in Lagos-Nigeria or within the Africa and want to learn more about how BBS Africa can help you improve your marketing performance, attend one of our online marketing seminars. We try to host at least one seminar a month and topics range from effective pay per click management to SEO 101 and how to use social media websites like Facebook and LinkedIn to grow your business. Learn more or register today!

Meet Our Best Experts

We are team of professional... bringing sales result.
Ubechu Richard
Ubechu Richard

Senior Developer

Naomi Chiamaka
Naomi Chiamaka

Business Analyst

Benson Sandra
Benson Sandra

Project Manager

We get awesome results
We have seen great successes with everyone from high-tech companies to local dentists.
We work with businesses of all shapes and sizes
Every business and industry requires a specific targeted approach. We have experience working with large and small businesses and are ready to develop a targeted strategy and plan that’s just right for you.
We keep you in the loop
Client communication is always a priority. bbsafrica.com team members will make sure you know how your campaign is performing and involve you throughout the process.

Our Goals and Objectives

To generate highly focused leads ready to make purchases.